Cuusoo ON the NewsThere is news report on Cuusoo in which each of the Summer Review projects is displayed and discussed by Lego Reps. It can be found here and starts at 15:15. I would share more details with you but unfortunately I do not understand Danish. Which is, I must assume, the language being used.
The ReviewLast week, the summer review results were released. With it came a lot of general support for a variety of projects, likely due to increased site traffic. The acceptance of the BTTF project resulted in a jolt of support for nearly all BTTF projects. The big winner though was The Legend of Zelda Project. The rejection of its predecessor was so specific to that project that Zelda fans have poured in for a second chance. Western projects have not seen a dramatic increase in support and this is likely best for the time being. I do hope that after Lone Ranger has passed that the fans rally for a second attempt. Sadly, the Eve Online community appears to have given up on Eve ships line. I realize that the business case for rejecting the Rifter is not likely to change with other Eve Online Projects, but if the community showed a consistent and ongoing interest in getting their ships made, this might change The Lego Groups mind.
Why Core Lego Fans Fail to Get "Their" Projects to 10kThis will no doubt ruffle a few feathers, actually I hope it does. In watching the community I have solidified my opinions on a few aspects about it and I am ready to put them out there.
Many FOLs complain that only projects with IP get votes and that is true to some extent. Many blame "outsiders" and "celebrities" for this but if you look at the data it is really only because the AFOL community, as a collective, utterly fails at social networking.
The AFOL community will support a project on Cuusoo and a good chunk of them will quietly "Like" it in their Facebook, a tiny group will leave a comment on the project, a bigger chunk will comment about it in Brickset (given there is a related article), and a very small percentage of them will tweet about it to their followers.
That is where they stop the show. That is low opportunistic advertising and pretty much only within their own community.
With the Serenity and Perdue Pete, fans did all that but they also extended outward. They posted and supported on Reddit, related facebook communities, forums, and yes, sent targeted tweets to celebrities.
In the last few articles I have written about Cuusoo projects I have suggested individuals who could be tweeted that have a large number of followers. Although supporters did tweet about the projects, the targeted tweets did not materialize. This is the kind of activity that fans of projects need to do if they want a project to get to 10k. THIS is the kind of activity that fans of an IP or concept do when they see Cuusoo projects that reflect their interests.
I used to think it was a lack of creativity in finding a voice to broadcast the message, but in the last couple weeks I have seen that it is is a refusal to use the tools of social media more than anything which leaves me wondering "why?"
I am not saying that Lego fans can't do this...I really don't know why they don't but statistically it makes a lot of sense. AFOLs go to Cuusoo because they are fans of Lego. Fans of Zelda, who do not happen to specifically be fans of Lego, most likely go to Cuusoo because they found a posting about it on the internet and checked out that posting. This activity shows a statistically higher proficiency with social media and likley with it a higher chance to follow through with pushing it further out again.
Next Modular does not bode well for "Theatre" Modulars
Brickset just posted this spectacular "Palace Cinema."
I can't imagine that Lego could establish a business case for more than one Modular of any given establishment. So even though I doubt Galaxy Diner and Empire Theater, Modular Town Plan Cinema, and Odean Cinema will be removed for being "identical" to a product that Lego is producing, I imagine they would be rejected upon reaching 10k.
Sneak Peek at New Site Feature: "Daily Support"I am working on a site feature which will showcase the support that each project gets every day. When I get the page orchestrated I hope to highlight a few trends perhaps and show different combinations of data. Here is the top 20 from yesterday. The full table is at the bottom of the page
Approaching 1k MilestoneMedieval Market Street made it to 1k shortly after last weeks report. Architecture : Space Shuttle crawler transporter and CLONE WARS INFANTRY PACKS crossed the line in the last two day.
Support Level: 982
Suppocrt Level: 981
Support Level: 965
Deadline ReviewThe next review is March 3rd, 2012. That is 64 days from today. For a long time the Exo Suit was the only established project with a shot at achievement, but buoyed by the rejection of its predecessor - The Legend of Zelda Project - has lunged forward with support. If the fans can keep up the support they will also get in under the line.
Do you want to speed a project up?As Purdue proved, projects can get to 10k much faster than what is shown here. Projects need active fans to accelerate or even keep pace. This link has many examples of how fans can help out their favorite projects.
Days to 10K
Not on the List? First, I tend to cut off projects after a certain day count, usually 10k. Additionally, I only monitor projects that have at least 200. Projects less than that are a little too volatile for proper assessment. Finally, I track several weeks worth of data to get these numbers, so you might not show up until your project has been post 200 for a few weeks.